How I work with brands.

01

3–12 month retainer

Fractional eCommerce & Growth Leadership

Embedded executive leadership, without the full-time overhead.

I operate as a fractional CMO, VP eCommerce, or digital growth executive depending on the organization's needs. Ideal for brands doing $5M–$50M in revenue that need senior marketing leadership but aren't ready for a full-time executive-level hire.

Includes

• Weekly leadership team participation
• Full channel ownership: DTC, Amazon, retail, social commerce, marketplaces, and more
• Agency and vendor management
• Board and investor reporting
• Team hiring and organizational structure

02

Month-to-month retainer

Advisory Retainer

Strategic guidance on a consistent, ongoing basis.

A lighter-touch engagement for brands that have internal marketing talent but need senior strategic input. I serve as a strategic advisor and accountability partner to to drive profitable MoM and YoY growth. Available for calls, reviews, and working meetings on a monthly basis.

Includes

• 2–4 calls per month
• Establish P&L-driven goals that align revenue growth with profitability
• Strategy and channel reviews
• Hiring and agency vetting support
• Quarterly growth planning

03

4–8 week project

Project & Audit

A focused sprint to diagnose, plan, and unlock growth.

For brands that need a clear-eyed outside perspective on a specific challenge — a channel audit, a go-to-market plan, a growth roadmap, or a new channel launch. Delivered as a structured engagement with a defined scope and actionable output.

Includes

• Channel and funnel audits that meet total org needs
• Go-to-market strategy
• New channel launch planning
• Growth roadmaps based on actionable insights
• eCommerce tech stack review